“Youpid”

Visible x Benny Drama

For Singles Day 2023, Visible asked us to produce a :30s and a :15s for digital and social use, celebrating independence + Visible’s one line wireless plan. We cast Benny Drama as the character of “Youpid” (you’ll see he came back to play the host of our Pride Campaign that year!), and built a Visible-Blue custom set in NYC for the one day shoot. Another quick turn project, we concepted, produced, and trafficked the spot within 4 weeks.