LIVE EVENTS & ACTIVATIONS
E.L.F. Cosmetics
@ CAGNY ConferencE
We were briefed to build a space at the 2024 CAGNY Expo to get investors excited about E.L.F. Cosmetics, both as a makeup brand as well as a forward thinker in the digital space - all on a 5 day timeline.
A massive undertaking, we sprinted and were able to develop a beautiful, interactive, digital-first booth that drew lots of attention for the brand. While we wanted to show their product to investors, we want to show them that E.L.F. is doing things no other makeup brand is doing, creating places in games like Roblox and VR environments to further their mission.
