e.l.f. Bronzing Drops

For e.l.f SKIN’s launch of their new Bronzing Drops, we produced a linear and social campaign using Jameela Jamil (from “The Good Place”), playing off a nature-documentary style to highlight how “wild” people were going for the product launch.

Shot at Universal Studios over a two-day shoot, we developed a 2 minute longform video, 1x :60s, 3x: 30s, and 4x :15s to cover the wide swath of global media that e.l.f. SKIN bought for this launch.